A group project about creating the correct persona for the business. When creating a business, you have to know your audience and how to personalize your services to them.
The business was about a repair company that helps university students repair and get loaner devices to be able to study and go to class. The motto was about having a “Happy Hour” in which services was discounted and for it to be a friendly environment.
The continuation of the Digital Happy Hour research entails a social media
campaign. Using the knowledge and information from the persona, the group created a collection of social media posts to market the company. The assets created can be posted on TikTok, Reddit, and Instagram.
A transmedia campaign marketing myself and my skills. The campaign spreads across five different types of media. The purpose of the design is to be simple but unique and to create a story in the design. All designs should work with one another no matter what media you present it on.
Transmedia Bible
